Our Mission

Heart of America Beverage Company is the leading, supplier-preferred beer distribution company in southwest Missouri.  We passionately sell a diverse portfolio of quality brands, supported by extraordinary customer service, through our highly competitive team of dedicated associates.


We Strive to Give...

  • Our employees a fulfilling place to work, including merit-based compensation and benefits, and enhanced quality of life for their families
  • Growth and value to our customers
  • Loyalty to our suppliers
  • Responsible leadership to our communities
  • Quality brands and superior service to our retailers and consumers
  • Return on investment to our shareholders

Our Values & Principles

We hire highly qualified associates who exhibit honesty, integrity, strong work ethic, pride, passion, and professionalism. We are led by strong, motivated leaders committed to a safe working environment, growth, vision, and fiscal responsibility. We strive to build a positive culture of teamwork which treats everyone with dignity and respect for individual and collective growth and success.



With roots going back 40 years, Heart of America Beverage has grown and evolved tremendously while continuing to stay true to our roots.  Today we remain a southwest Missouri family owned business dedicated to continued growth and improvement and to being the best beverage wholesaler in our area.


Our commitment to success is evidenced in the numerous awards we have won:


  • Eleven Excellence Awards from Coors Brewing
  • Five Miller High Life Achievement Awards from Miller Brewing, including the Gold Award in 2007
  • Four President’s Awards from MillerCoors
  • 1999 Miller Masters Award for distributor of the year.
  • 2003 Founders Award, Coors national distributor of the year.
  • 2015 New Belgium’s Distributor of the Year Award
  • 2016 Constellation Wholesaler of the Year
  • 2016 Heineken Red Star Award